As part of BETA By STH BNK’s initiative to reimagine the future of retail, wellness, design, and more, a brand identity and campaign was developed for FOUR FLOORS UP, a pop-up wine bar in collaboration with Foreign Fruits and Clover.

This experimental space explored sustainability and circularity through the lens of craft, food, wine, music, and moving images, creating a sensory-rich narrative around thoughtful consumption and artisan collaboration.

The campaign design needed to align seamlessly with the progressive BETA By STH BNK brand, while also establishing FOUR FLOORS UP as an intriguing, hidden gem. To achieve this, a distinctive typographic treatment was employed and a series of illustrations was created, combining eye-catching elements that captured the essence of discovery and exclusivity.