Seeds of Change
"Seeds of Change" was an immersive exhibition highlighting local and global food insecurity while reimagining the future of retail. Presented as an engaging guided tour, the exhibition wove a compelling narrative that showcased Empower Australia’s impact and inspired visitors to rethink the relationship between consumerism and a giving mindset.
In collaboration with an architect studio and production house, contributions included developing concepts, designing print materials, creating wayfinding and signage, and producing campaign posters. These elements combined to create a seamless and impactful experience, enhancing the storytelling and engagement throughout the exhibition.
Client: Beulah Foundation, Empower Australia
Scope: Campaign, Experience Design, Wayfinding
Role: Designer
Studio: In-house
In collaboration with: Acustoms, ODO
One interactive section invited visitors to select an amount they would contribute, revealing how that sum translated to global assistance through everyday grocery items. The experience asked the poignant question: “How much would you contribute if every dollar had the power to help someone in need globally?” Visual concepts for this section were inspired by the aesthetic of a futuristic AI-designed supermarket, creating a sleek, lab-like atmosphere to emphasize innovation and possibility.
