Sunny & Soggy is a lifestyle brand that reimagines outdoor living essentials, from picnic mats and beach towels to umbrellas and chairs. Designed for versatile use—whether at the beach, in the park, by the pool, or even indoors—the brand radiates a playful yet practical vibe.

The client sought a brand identity that balanced the whimsical duality of "sunny" and "soggy" while anchoring it in their signature circular picnic mats. A half-and-half concept was developed within a circular shape, symbolising the brand’s duality and core product. This design not only encapsulates the brand's personality but also ensures strong visual recognition.

To complement the brand, a suite of custom illustrations were created to depict the vibrant scenes where the products shine—beaches, parks, and cosy gatherings. These illustrations capture the carefree, adventurous spirit of Sunny & Soggy and highlight their versatility in any setting.